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1998
Beijing Ringier International Advertising Co. Ltd. established. As business developed, Shanghai branch and Guangzhou branch were set up later
2000
Established strategic cooperation with Encyclopedia of China Publishing House and became the exclusive ad agent of City Weekend. City Weekend is a lifestyle entertainment magazine with high quality interviews, featured articles, and the latest entertainment news.The magazine also comes with special supplements, including Parents & Kids, Home & Office, and Service Directory. With its service-oriented content, the magazine is well received by readers.
2002
Established strategic cooperation with Global Food Industry and became the exclusive ad agent of Global Food Industry. Now the magazine is the largest circulated cooking magazine in China. Through presenting cooking skills and the theme of “making good taste of life”, the magazine conveys high taste lifestyle to urban families.
2004
In Jan, co-published first book of Betty’s Kitchen Book Series.
In Oct, launched first Betty’s Kitchen Cooking School in Shanghai. As a multimedia platform of the brand, the school was well received by cooking fans. It attracted many well educated urban professionals and led the trends of cooking skill learning.
Set up the Ringier Publishing Service Department. From printing project consulting, editing, and writing to design, production and distribution management, Ringier Publishing Services serves our clients’ publishing needs from concept to fulfillment. Major services include city guides, business directories, cooking recipe booklets, magazines and company newsletters etc.
2006-2007
Statistics from dangdang.com, joyo.com and Xinhua Bookstore, Bitty’s Kitchen Book Series was the best-selling cooking series in China.
2008
175 years of celebration of Ringier AG
New Media Department was set up. The company’s business will focus on developing new media and ecommerce projects. New media will be the future of the company.
2009
Beiing Rinigier International Advertising Co. Ltd rebranded and registered as Ringier China
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